Powermite optimistic about growth potential in Zambia


Powermite boasts a solid presence in the Zambian mining, crane and processing plant sectors through its agent, F.S. Musonda Trading Limited. This collaboration sees customers across the region gaining access to Powermite’s world-class range of electrical and mechanical equipment for moving machinery.

“As part of the prominent Hudaco Group of Companies, we are extremely proud to have made our mark on Zambian soil through our valued agent,” states Donovan Marks, Director at Powermite. The inspiration behind Powermite forging roots in Zambia stems from Hudaco Industries’ focus on Africa. This South African group specialises in the distribution of top quality branded automotive, industrial and electrical consumable products.

With several strong sectors such as mining and industry, along with Powermite’s solid relationships with several local mining houses as well as distributors, Zambia plays an essential role in the company’s business strategy and perfectly aligns to its growth opportunities.

“It is vital to have a local representative in a country to oversee our interests and to ensure sustainability; we are therefore constantly on the lookout for local agents to represent us in various regions as we feel this is the best route to market,” notes Marks. When deciding to appoint a local Zambian representative, it became apparent that F.S. Musonda Trading was the best agent for the role as Powermite has been doing business with this electrical and mechanical product and service specialist for many years. “Through F.S. Musonda Trading, a wholly owned Zambian company established in 1990 and based in Kitwe, we are able to showcase our excellent product and service portfolio to both existing and potential Zambian customers,” adds Marks.

Powermite has strategically ensured that it offers value add packages to the industry, not just in product supply but also with technical solutions to improve customers’ day-to-day operations and to diminish downtime. Powermite’s smart and specifically designed product and service portfolio includes mining cables and connectors, together with a comprehensive materials handling range. Bearing testament to the successful agent partnership, Powermite recently supplied mining cable and connectors on an expansion product to a large mining group.

Looking to the future, Marks says that the opening of a Powermite branch in Zambia is not off the table. “Hudaco is currently in the process of developing regional plans for Africa and once these have been finalised, the company will have a better idea of where these regional offices will be located to enable the group to expand into Africa,” he reveals.

Marks concludes on an optimistic note saying that Powermite foresees no challenges at this stage in growing its market share in Zambia and is enthusiastic to reach even greater heights in their materials handling division through their formidable partnership with F.S. Musonda. “We will continuously strive to further enhance our product and service solutions and extend our presence so that we can meet customers’ needs at their doorsteps.”

Powermite supports a complete range of cable and festoon hardware and accessories including cable guiding and anchoring devices, damping devices, junction boxes, cable connectors, organisers and clamps, connection boxes, towing clamps, reels, cable, rope and webbing plugs and end clamps.                                   


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