Panaco has been appointed as Zest Weg’s value-added reseller (VAR) in Katangaregion of the Democratic Republic of Congo (DRC). This, according to a statement from Zest Weg, is part of strengthening its African footprint.
According to Zest WEG’s Africa business development executive, Taylor Milan, Panaco is a 100% locally-owned business that has successfully serviced the region for over 40 years. He explained that Panaco is a well-established and respected company with strong business relationships with nearly all of their current clients. He also said that its business methodology and culture are closely aligned with that of Zest Weg, and this synergy will aid the latter in supporting their current installed base, client network and growth expectations.
Milan highlights the increasing importance of local content in the supply of equipment and services across the continent. Zest WEG has prioritized closer partnerships with local firms as a key element of its sustainable growth strategy in Africa. He further emphasizes the importance of VARs in this strategy.
Accoding to Milan, Panaco has the ability to assist Zest Weg in growing the comprehensive WEG product portfolio well beyond their traditional low-voltage motor and drive business. Moreover, Panaco’s business facilities in Lubumbashi, Kolwezi and Kinshasa will help bring Zest Weg’s services and support closer to customers in this fast-growing region.
The VAR partnership will provide locally accessible support and skills, substantial stockholding and quality products at competitive pricing; it will also build strong and service-oriented customer relationships, says Milan.
Zest WEG has also appointed DRC firm AEMI as a WEG-accredited repair facility, after AEMI successfully met the demanding OEM standards. The company has a full repair facility in Likasi, and another in Kinshasa.
