CASE appoints new distributor in Bahrain


The construction industry in Bahrain has been booming for the last few years and, as it has been using Gulf Development Programme funds to modernise its airport and highway system, as well as building affordable new homes. As more projects enter the development stage, the country’s construction sector will be critical to economic growth in the next two years, according to a report recently published by the National Bank of Kuwait. “Growth in the third quarter [of 2016] was led by the construction sector, which expanded by an annual 7.2%,” reported the Bahrain Economic Development Board. “The forward momentum of the projects is beginning to push up growth in several other non-oil sectors as well.”

CASE Construction Equipment is well placed to support Bahrain’s booming construction sector. It has appointed a new official distributor, AMA Motors, to serve construction businesses across the national territory. Effective from June 2017, AMA Motors will support CASE customers from its premises in East Riffa. The 2,000 square metre dealership includes an ample showroom, a built-in display area where they can show the equipment on gravel and rocks, a well-equipped workshop and training facility. In addition, they operate two well-stocked parts shops to provide fast and efficient parts service.

AMA Motors is committed to delivering exceptional customer support and already has in place the expertise and parts to ensure a smooth transition for customers in the Kingdom.

AMA Motors will sell and support a full range of CASE equipment. In particular, it will offer the perfect products to meet the high demand for backhoe loaders and skid steer loaders with its award-winning ranges. Also in stock, will be the range topping CASE motor grader, the 885B alongside our heavier wheeled loading shovels. The new distributor will support CASE customers across the territory with the powerful back up of the brand’s organisation and resources. It will complement the offering of CASE products with a range of services, bringing to Bahrain construction businesses new and innovative ways to purchase and maintain CASE equipment. For example, AMA will bring to market flexible equipment leasing options, designed to fix customers costs and deliver exceptional on site hassle free performance.

This appointment builds on the long-standing and successful partnership that has developed between CNH Industrial and AMA Motors over the years the latter has been serving as distributor of CASE’s sister brand.

Franco Invernizzi, Regional Director, commented: “We are very pleased to extend our collaboration with AMA Motors. They will bring to CASE customers over 60 years of experience and the personal care of a family owned business together with the backing and resources of a global brand like CASE.”



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