As the African marketing sector prepares for the 5th Annual AMC Conference in Zambia this September, the African Marketing Confederation (AMC) is highlighting the continent’s growing global influence through its foundational role in the World Marketing Council (WMC). This strategic global alliance will culminate on the continent at the highly anticipated 5th Annual AMC Conference, scheduled to take place from 23–25 September 2026, in Livingstone, Zambia.
Launched in August 2025 at the AMC Conference in Ghana, the World Marketing Council is a historic global collaboration between three premier continental bodies: the African Marketing Confederation (AMC), the Asia Marketing Federation (AMF), and the European Marketing Confederation (EMC). Uniting professional marketing associations from over 40 countries, the WMC was formed to drive innovation, inclusivity, and sustainable marketing growth worldwide.
Ensuring that Africa has a decisive voice in shaping global marketing frameworks, AMC President Helen McIntee-Carlisle currently serves as Vice President of the WMC. She sits on the executive board alongside WMC President Prof. Ferhat Anwar (Immediate Past President of the AMF) and WMC Vice President Ralf Strauss (Chairman of EMC).
“The AMC’s leadership role within the World Marketing Council guarantees that while we adopt and align with world-class global standards, our home-grown, Africa-centric marketing approaches are preserved and championed internationally,” stated McIntee-Carlisle, President of the AMC. “We have come full circle. Around 15 years ago, the first meetings to discuss the formation of the AMC were held in Livingstone. Now, we return to this beautiful city not just as a unified African body, but as founding members of a global marketing council.”
A Global convergence on African soil
The WMC’s active presence at the 2026 AMC Conference, hosted by the Zambia Institute of Marketing (ZIM) at the Avani Victoria Falls Resort, dramatically elevates the gathering from a continental summit to a global industry milestone. For three days, Livingstone will effectively serve as the focal point for worldwide marketing innovation. By bringing representatives from its founding council, including senior delegates from Singapore, Indonesia, Thailand, Bangladesh, China, and Europe, the WMC is creating a rare environment where African marketing leaders can directly engage with, and influence, global standard-setters.
Showcasing African integration to the world
The WMC’s mandate to drive holistic, sustainable business growth is perfectly mirrored in the conference’s unprecedented cross-industry alliance. The WMC delegation will bear witness to a historic first: the AMC concurrently hosting its gathering alongside the Technology Information Confederation Africa (TICON Africa) and the African Supply Chain Confederation (ASCON).
Operating under the overarching theme, “Africa Rising,” this joint conference models the exact type of multi-sector integration the global market strives for. It will demonstrate to the world the critical, connected pillars driving Africa’s economic future: marketing to communicate value, supply chains to ensure delivery, and ICT to make seamless integration possible.
Elevating African excellence to a global audience
The WMC’s attendance significantly heightens the stakes and prestige of the unified awards ceremony on 25 September 2026. Nominations for the 2026 AMC Awards are officially open, providing a definitive platform to celebrate the groundbreaking strategies and creative brilliance driving Africa’s markets forward. With the World Marketing Council’s executive leadership present, securing an AMC Award this year goes beyond continental recognition – it is an opportunity to showcase African marketing brilliance directly to international industry titans.